About Vital Stories
Launched in 2025, Vital Stories is an initiative to prioritize authentic portrayals of patient and disease experiences in entertainment. Sponsored by Lilly, this program addresses underrepresentation and misrepresentation of health conditions in media by supporting creators in telling more accurate, empathetic, and inclusive stories and bringing them to audiences on a major stage.
Vital Stories was launched in response to a landmark study sponsored by Lilly in partnership with Dr. Stacy L. Smith and the USC Annenberg Inclusion Initiative. The study revealed that while millions of Americans live with a health condition or disease, characters with five of the most prevalent health conditions (obesity, cancer, dementia, diabetes, and atopic dermatitis) rarely appear on screen in film and television. When they do, they are often reduced to stereotypes or one-dimensional roles.
The Vital Stories program has provided creative development and mentorship to a select group of talented screenwriters and directors dedicated to authentic portrayals of health and treatment. This included the nineteen projects who attended our inaugural Creative Summit, and the three projects to be produced as short films to premiere at Tribeca in June 2026.
2025 Creative Summit & Participants
Vital Stories Winners
Run It Back
Do I Know You From Somewhere?