Streaming the Self: Personalization, Relevance & the New Era of Brand Storytelling

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MONDAY, JUNE 9
2:30-3:00pm
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In an era defined by personalization, evolving consumer behaviors, and identity-driven content, brands are reimagining how they show up in culture. This conversation explores how companies like DIRECTV and American Eagle Outfitters are maintaining relevance while adapting legacy brand equity to meet a new generation of consumers. From customized media experiences to lifestyle-driven campaigns rooted in self-expression, the panel will unpack what it takes to scale storytelling that feels personal, timely, and culturally resonant—especially as today’s audiences expect brands to reflect who they are and where they’re headed.

Dade Hayes

Dade Hayes is Business Editor at Deadline, covering a wide range of news across corporate affairs, streaming, sports, advertising, finance and more. He has written about media, entertainment and technology as a staff reporter and editor at Variety, Entertainment Weekly and the Associated Press. Hayes has contributed to the New York Times, Los Angeles Times and the popular Wondery podcast Business Wars. He is the author of three books from major publishers, most recently Binge Times: Inside Hollywood’s Furious, Billion-Dollar Battle to Take Down Netflix (written with Dawn Chmielewski).

Craig Brommers

Craig has led global marketing for the most iconic retail brands in retail - Gap, Abercrombie & Fitch, and Calvin Klein. In 2020, he joined denim leader American Eagle as Chief Marketing Officer. Gen Z's #1 retailer has been leaning into youth culture, including influencer partnerships, product collaborations and community impact.

Josh Stern

Josh Stern is the AVP of Brand Strategy and Investments at DIRECTV, where he leads sponsorship strategy, brand social media, and go-to-market initiatives. He drives brand consistency and growth through data-driven strategy, governance, and operations. Josh’s experience includes launching international OTT platforms, creating digital and linear brand initiatives, and leading enterprise strategy and product marketing to drive customer acquisition and retention. He has also developed partnership programs with every major sports league. Throughout his career, Josh has held leadership roles at WBD Sports, Discovery, AT&T, Kmart, and top global advertising agencies, contributing to campaigns that have generated over $1B in annual revenue.

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