TRIBECA X

AWARDS

The Tribeca X Awards recognize outstanding achievement in story-driven brand collaborations across seven categories: Feature Films, Short Films, Episodic Series, Audio, Games & Immersive, Commercial Spots, and Creator & Influencer Collaborations.
VIEW SELECTIONS VIEW JURORS
All Official Selections are considered for two additional prizes: the Tribeca X Social Impact Award, celebrating projects that leverage storytelling for change, and the Tribeca X Environmental Impact Award, highlighting projects addressing urgent environmental issues. 

The Tribeca X Awards ceremony will be held on June 10, beginning at 4:30pm, where the winners will be announced and honored.

Congratulations to our 2025 Official Selections!
Audio/Podcast
Podcast and audio stories that bring listeners beyond the brand.
Dragon Age: Vows & Vengeance
ELECTRONIC ARTS, BIOWARE

Dragon Age: Vows & Vengeance

Director(s), Matt Sav
 Nike On Air
NIKE, INC.

Nike On Air

 State Secrets: Inside The Making of The Electric State
NETFLIX

State Secrets: Inside The Making of The Electric State
Episodic
Projects that utilize the episodic format to explore a deeper narrative for TV, streaming, web, or brand-owned channels.
Faces Of Music
SEPHORA

Faces Of Music

Director(s), Ting Poo
 You Belong Here
FILMLEX

You Belong Here

Director(s), Rick Gomez
 24 Hours with Roger Federer
UNIQLO

24 Hours with Roger Federer

Director(s), Kate Kunath
 A Vital Sun
FORDHAM UNIVERSITY

A Vital Sun

Director(s), Alison Bartlett
 Mejuri and Gia Coppola & The Directors Bureau Present 'A New York Minute'
MEJURI

Mejuri and Gia Coppola & The Directors Bureau Present 'A New York Minute'

Director(s), Gia Coppola
Short
Documentary and narrative films that deliver a concise and compelling brand story. (<40 minutes)
Swimming with Butterflies
INVISALIGN

Swimming with Butterflies

Director(s), Karl Stelter
 The First Speech
REPORTERS WITHOUT BORDERS GERMANY (RSF)

The First Speech

Director(s), Giordano Maestrelli
 Daniel Really Suits You
HUMAN RIGHTS CAMPAIGN FOUNDATION

Daniel Really Suits You

Director(s), Karimah Zakia Issa
 Montefiore's The Rarest Stars Shine Brightest
MONTEFIORE

Montefiore's The Rarest Stars Shine Brightest

Director(s), Steve Rogers
 "Westside's Finest"
THE COCA COLA COMPANY (JOSH KROO, ALEX AMES, MEGAN GRISWOLD, ERIC WEINER)

"Westside's Finest"

Director(s), Kenya Barris
 Nowar
SESAME WORKSHOP

Nowar

Director(s), Ryan Heffernan
Content Creator/Influencer
Social Media Creators who harness their large platforms and unique storytelling styles to help brands amplify reach and engage new audiences.
A Robot's Guide To Happiness
BRILLIANT LABS LTD

A Robot's Guide To Happiness

Director(s), Lucas Rizzotto
 Starr, The Intern
KATE SPADE NEW YORK

Starr, The Intern

Director(s), Taryn Delanie Smith
 Along the Lines
DIZA

Along the Lines

Director(s), Pavel Buryak
 LV Murakami
LOUIS VUITTON

LV Murakami

Director(s), Brthr
 Oatly's Sylvanian Drama
OATLY

Oatly's Sylvanian Drama

Director(s), Thea von Engelbrechten
Commercial
Classic :30 and :60 spots that showcase the best in short-form storytelling.
Flonase x Shondaland: The Talk of the Ton
FLONASE, SHONDALAND

Flonase x Shondaland: The Talk of the Ton

Director(s), Tim James Brown
 Love Departed
BRITISH AIRWAYS CITYFLYER

Love Departed

Director(s), Autumn de Wilde
 Somebody
NFL

Somebody

Director(s), Savanah Leaf
 Uber Eats "Century of Cravings"
UBER EATS

Uber Eats "Century of Cravings"

Director(s), Jim Jenkins
 Audible Global Brand Campaign - There's More to Imagine When You Listen
AUDIBLE

Audible Global Brand Campaign - There's More to Imagine When You Listen

Director(s), Antoine Bardou-Jacquet
 So Win
NIKE

So Win

Director(s), Kim Gehrig
 Squad Up
SUPERCELL

Squad Up
Games & Immersive
Games and immersive worlds that take brand engagement to a new level through innovative, story-driven experiences in XR, 360 & 3D films, multimedia installations, and more.
Submerged
APPLE

Submerged

Creator(s), Edward Berger
 MLB The Show 24: Negro Leagues Storylines (Season 2)
PLAYSTATION STUDIOS

MLB The Show 24: Negro Leagues Storylines (Season 2)

Creator(s), Jarred Schiff, Gavin Filipak, Ramone Russell, Brandon Akiaten
 Wicked RP: The Official Experience on Roblox
WICKED THE MOVIE

Wicked RP: The Official Experience on Roblox
Feature
Documentary and narrative films that seamlessly bridge the gap between brand storytelling and impactful entertainment. (>40 minutes)
Why We Dream
DELTA AIR LINES

Why We Dream

Director(s), Meredith Danluck
 The Premiere
DIAGEO

The Premiere

Director(s), Sam Pezzullo, Christopher Bouckoms
 ANDREA starring Nina Caprez
ARC'TERYX

ANDREA starring Nina Caprez

Director(s), Maxime Moulin
 A Man with Sole: The Impact of Kenneth Cole
KENNETH COLE PRODUCTIONS

A Man with Sole: The Impact of Kenneth Cole

Director(s), Dori Berinstein
 Akris - Fashion with a Heritage
AKRIS

Akris - Fashion with a Heritage

Director(s), Reiner Holzemer
 Sensory Overload
HALEON + SENSODYNE

Sensory Overload

Director(s), Kiana Moore

2025

JURORS

Our 2025 Tribeca X Jury will select winning projects across 7 categories: Feature Films, Short Films, Episodic Series, Audio, Games & Immersive, Commercial Spots, and Creator/Influencer Collaborations. Winners will be announced at the Tribeca X Awards Ceremony on June 11th at Convene One Liberty Plaza.

MAIN JURY

CHAUCER BARNES
Chief Marketing Officer, UnitedMasters Inc.
CHAUCER BARNES
Chief Marketing Officer, UnitedMasters Inc.

Chaucer Barnes is Chief Marketing Officer of UnitedMasters Inc., working across UnitedMasters and Translation to build creative solutions for marketing leaders who want to lead the next stage of seismic growth for their companies. In creating a new normal for the way brands and creators alike mint and trade cultural capital, he applies tools and lessons from every chapter of his life – media planner, brand strategist, creative director, partnership architect, and independent musician.

Jenna Lyons
Creative Entrepreneur & Partner at FundamentalCo
Jenna Lyons
Creative Entrepreneur & Partner at FundamentalCo

Jenna Lyons is a Partner at Fundamentalco and former President and Executive Creative Director of J.Crew Group. Widely known for transforming J.Crew into a top U.S. fashion brand, she is a celebrated entrepreneur, tastemaker and undisputed style icon. Featured in Vanity Fair, Vogue, and on covers like Fast Company, she was named one of Time’s 100 Most Influential People and dubbed “The Woman Who Dresses America” by The New York Times. Jenna resides in SoHo with her teenage son, partner, loyal dog and three cats.

Kristine Segrist
Global Head of Consumer Marketing, Canva
Kristine Segrist
Global Head of Consumer Marketing, Canva

Kristine Segrist is VP of Consumer Marketing at Canva, the leading online visual communication and collaboration platform. Kristine leads a global marketing team across performance, brand, and lifecycle marketing, as well as experiential, media, partnerships, community and social. She brings previous experience from Meta, WPP, and GroupM, where she led the Netflix account during its streaming boom. Kristine is passionate about marketing innovation and building culturally resonant brands.

AUDIO/PODCAST
JURY

Carrie Brody
VP, Business Development, Higher Ground Productions
Carrie Brody
VP, Business Development, Higher Ground Productions

Carrie Brody is currently the VP of Business Development at Higher Ground. She previously led Business Development at Malcolm Gladwell’s Pushkin Industries, where she oversaw deals across podcasts, partnerships, and film and television. Prior to Pushkin, she was Chief of Staff to the President of Jujamcyn Theaters. She began her career in the talent department of William Morris Endeavor and holds a BA in English Literature from Kenyon College and an MBA from Harvard Business School.

Don MacKinnon
Co-Founder and CEO, Hark Audio
Don MacKinnon
Co-Founder and CEO, Hark Audio

Don MacKinnon is Co-Founder and CEO of Hark Audio, a podcast curation app featuring thematic playlists of curated podcast moments. He co-founded Hear Music, built the Starbucks music platform, led Bono’s Product (RED) music initiatives, and co-founded Milq, whose AI tech led to an exit to TD Bank. He created UNUM for Ken Burns and PBS. Don is the recipient of the ACLU “Bill of Rights” award for advancing artistic freedom.

Kyle Wasserman
Creative Executive, AppleTV+
Kyle Wasserman
Creative Executive, AppleTV+

Kyle Wasserman joined Apple in 2017 and launched the award-winning Apple TV+ Original Podcasts division, overseeing narrative series, companion and sports podcasts, as well as adaptations across scripted and nonfiction formats. His work has been recognized by the Tribeca Film Festival, the duPont-Columbia Awards, Signal Awards, Adweek and the Webby Awards with top titles including “The Line,” “Wild Things: Siegfried & Roy,” and “Extrasensory,” alongside official companion podcasts for Apple TV+ series, among many others.

TRIBECA X

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