Designing for Impact: Purpose, Platforms, and the New Creative Power

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MONDAY, JUNE 9
11:30-12:00pm
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Canva’s mission to democratize design has always centered on empowering people and organizations to tell their stories with impact. In this timely panel, creative leaders from across design, technology, and media explore how purpose-driven storytelling is evolving—and why platforms like Canva are playing a critical role in amplifying underrepresented voices, enabling community empowerment, and shaping culture at scale. As Canva continues to evolve its Two Step Plan and align its impact work more closely with its broader brand narrative, this session will unpack how brands can effectively connect mission, message, and medium to drive meaningful change. From accessibility in design to platform strategy, the conversation will examine how creativity and values can come together to transform branding, civic engagement, and cultural leadership.
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Dakota Kate Isaacs

Dakota Kate Isaacs is the Senior Director of New Global Ventures at DECIEM, the end-to-end beauty incubator behind industry-defining brand, The Ordinary. As DECIEM’s first U.S. employee, she led its meteoric rise to become the #1 prestige skincare brand in the country and now oversees the company’s revitalized Incubator, driving its next era of global beauty innovation. Named a 2021 Future Leader by Digiday and Glossy, she served as Executive Producer of the feature documentary The Abnormal Beauty Company—a portrait of beauty’s most radical disruptor and the human story behind the headlines.

Jennifer Frees

Jenn Frees has cross-sector expertise in revenue, marketing, CX, and strategic partnerships. She’s led award-winning projects for top international brands and helped generate over $225M for global non-profit clients. An in-demand speaker and workshop leader, Jenn has consulted businesses in over 20 countries and sits on several commercial advisory boards. She currently serves as Chief Business and Marketing Officer at TIFF.

Kate Marsden

Kate is the Global Head of Brand Partnerships and Design School at Canva, where she spearheads strategic collaborations that drive brand love, product adoption, and creative empowerment. At the helm of cross-functional teams, she leads high-impact partnerships and sponsorships across industries—fueling Canva’s mission to empower the world to design. Since joining in 2020, Kate has brought a sharp partnership and global lens to her work, drawing on a strong background in partnership and international marketing roles at Qantas and across the Australian tourism sector.

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