Hank Willis Thomas, a 2012 and 2014 TFI alumnus, has debuted a pertinent and provocative new solo exhibition at the Jack Shainman Gallery entitled Unbranded: a Century of White Women, 1915-2015.

The exhibition, which runs through May 23rd, illustrates Thomas' belief that race is a false construct, "a fabrication," as he puts it in this profile from The Daily Beast, by stripping away the texts of retro advertisements featuring white women in order to examine their visual representations. It's a project similar to the black artist's 2011 series Unbranded: Reflections in Black by Corporate America, which applied the same task to early advertisements featuring black people.

Whether or not you agree with Thomas' surely divisive beliefs, this risky and remarkable exhibition is a must-see for those who like their art to rouse, challenge, and maybe even change their everyday perceptions.