Was there anything better as a kid than waking up on Saturday morning, grabbing your favorite cereal and watching cartoons? Get that magical feeling back with General Mills Presents: The Ultimate Saturday Morning Drive-In, a throwback drive-in event curated by Tribeca that features the cartoons you grew up watching and cereal that now tastes like childhood: Cookie Crisp, Coco Puffs, Trix, and Golden Grahams.


General Mills, the fan-favorite cereal maker, is kicking it old school, with Cocoa Puffs delivering more chocolatey taste, Cookie Crisp bringing more chocolate chip cookie taste, Trix reviving its classic six fruity shapes and Golden Grahams taking us back to its retro recipe – honey is back!


On Saturday, October 3, throw on your coziest pajamas and head to Pasadena’s Rose Bowl for an awesome Saturday morning experience — Spots are limited, and this is a one-time only event, so don’t miss your chance to relive the nostalgia of a cartoon-filled Saturday morning.


Not in the Los Angeles area? No problem! General Mills and Tribeca will provide access to stream the Drive-in experience right into your living room on October 3.

Reserve your spot today