There's an obvious sense in which tech transforms racing sports, in making cars increasingly faster and safer. But it has also transformed the finance and crypto industry, with innovation bringing massive gains in terms of speed and performance. And it has also transformed the way movies are produced, edited, and distributed, with the time between ideation and distribution being reduced to all time lows. So how is tech powering change in sports, movies, and crypto?
Featuring McLaren Racing’s Lando Norris and Zak Brown, OKX Chief Global Marketing Officer Haider Rafique, with writer and director Stephen Kay. Moderated by Tiffany Shlain – filmmaker, author, and founder of The Webby Awards.
Haider Rafique is the Global Chief Marketing Officer at OKX, one of the largest global crypto exchanges by trading volume. He oversees the company’s growth and brand strategy as OKX enters a new phase of hyper growth in user registration and trading volume. Haider previously served at the US exchange Okcoin as Chief Marketing Officer. He rebranded the company in 2021 and it recorded a growth of retail user sign-ups by 20x year-on-year, onboarding more than a million customers to the platform. Haider is a seasoned growth and marketing leader at global crypto firms, previously serving as head of growth at blockchain.com and as a growth adviser to several web3 firms and startups. He is one of the few in the industry with experience from traditional Madison Avenue ad firms and multinational tech giants like Microsoft.
Possessing natural raw pace, Lando Norris's out-and-out speed has always been evident, but during his four Formula 1 seasons with McLaren, he's carved out a reputation as a quality qualifier and one of the most consistent racers on the grid.
A gifted karter, Lando won a series of titles and accolades before stepping up to single seaters in 2015. In 2016, he won a slew of single-seater championships – Formula Renault 2.0 Northern European Cup, Formula Renault 2.0 Eurocup and the Toyota Racing Series Championship in New Zealand.
In 2017, Lando won the European Formula 3 Championship alongside a role as a Test and Simulator Driver for the McLaren Honda Formula 1 team. Following his success in F3, Lando was promoted to Test and Reserve Driver in 2018 and made his debut in F2 with Carlin Racing. His F2 season got off to a superb start when he won the opening feature race in Bahrain, and after that, he was a regular frontrunner, fighting for the title with George Russell and Alex Albon, finishing as runner-up.
Still only 19 when he made his F1 debut in 2019, Lando enjoyed a remarkable rookie campaign, finishing in the points 11 times and beating his more experienced teammate Carlos Sainz in their head-to-head qualifying battle.
He grew in stature during his sophomore campaign, clinching a maiden podium in the opening round at Austria. He'd only finish outside the points four times that season as he became a regular feature in the top 10 and helped the team to their highest finish in the Constructors' Championship since 2012. His stock continued to rise in 2021 as he took four more podiums and heartbreakingly missed out on a first win at the Russian Grand Prix, firmly establishing himself as an F1 frontrunner.
Lando was amongst the quickest to adapt following an overhaul to the regulations and a new generation of car in 2022. Lando repeatedly exploited the MCL36's full potential, and then some, collecting a sixth F1 podium at the Emilia Romagna Grand Prix. In the Drivers' Championship, he finished directly behind the six drivers from the top three teams, securing seventh place.
As Chief Executive Officer of McLaren Racing, Zak Brown has overall responsibility for the business, including strategic direction, operational performance, marketing and commercial development. Born and raised in California, Zak raced professionally around the world for 10 years before developing his skills in motorsport’s business and commercial worlds. In 1995, he founded JMI, which grew to become the largest and most successful motorsport marketing agency in the world. When JMI was acquired by CSM, a division of Chime Communications, in 2013, Brown became the company’s Chief Executive Officer. He then relinquished that post to embark on his journey at McLaren in the winter of 2016.
Tiffany Shlain is an artist, Emmy-nominated filmmaker, and author of the national bestselling book 24/6: Giving up Screens One Day a Week to Get More Time, Creativity, and Connection, which won the Marshall McLuhan Outstanding Book Award. Working across film, art, and performance, Shlain's work explores the intersection of feminism, technology, philosophy, neuroscience, and nature. In 2020, The Museum of Modern Art in New York premiered her one woman spoken cinema show Dear Human. Her recent art exhibition Human Nature was presented in San Francisco by the National Women’s History Museum and will travel to other cities next.
She has received numerous awards including being selected by the Albert Einstein Foundation’s selection as people who carry on his legacy, The Tribeca Disruptive Innovation Award, The Neil Postman Award for Career Achievement in Intellectual Activity, NPR’s list of best commencement speeches, and multiple film premieres at the Tribeca and the Sundance Film Festivals.
Her new documentary is on the adolescent brain and will be released next year. Shlain's next art exhibition Trees, Time, and Technology: Ancient Wisdom for a Future Ecology is in collaboration with artist and professor of robotics Ken Goldberg for The Getty Pacific Standard Time Art: Art & Science Collide initiative set for 2024 in Los Angeles.
Her films include the feature documentary Connected: An Autoblogography about Love, Death & Technology, and her Emmy-nominated original series The Future Starts Here which included the episode Why We Love Robots. She lectures worldwide on creativity, technology, and humanity. www.tiffanyshlain.com/ follow @tiffanyshlain.