THE FACE OF DISTRACTED DRIVING - FORREST

More than 95% of people recognize the danger in using their smartphones while driving, yet over 83% of drivers still do it. By telling Forrest Cepeda's personal story, we set out to show people of all driving ages the devastating effect that using your phone behind the wheel has in multiple people’s lives, not just the ones involved in the accident. The film tells the story of Forrest Cepeda, a 16-year-old boy who was killed in a distracted driving accident. In the film, we hear interviews with his mother, aunt and younger brother as they discuss the devastating long-term effects of such a traumatic event. As a result of the campaign, 60% of viewers said it would change their behavior, garnering over 73 million media impressions & over 13 million views in less than a week.

Playing in the program:
Tribeca X Short & Episodic Finalists