The Face of Distracted Driving - Forrest

Tribeca X Award

USA | 8 MINUTES

THE FACE OF DISTRACTED DRIVING - FORREST

Documentary
More than 95% of people recognize the danger in using their smartphones while driving, yet over 83% of drivers still do it. By telling Forrest Cepeda's personal story, we set out to show people of all driving ages the devastating effect that using your phone behind the wheel has in multiple people’s lives, not just the ones involved in the accident. The film tells the story of Forrest Cepeda, a 16-year-old boy who was killed in a distracted driving accident. In the film, we hear interviews with his mother, aunt and younger brother as they discuss the devastating long-term effects of such a traumatic event. As a result of the campaign, 60% of viewers said it would change their behavior, garnering over 73 million media impressions & over 13 million views in less than a week.

Playing in the program:
Tribeca X Short & Episodic Finalists

CAST & CREDITS

Directed by Errol Morris

Director
Errol Morris
Agency
BBDO New York
Brand
AT&T
Production Company
Biscuit
Editing
Exile NY
Finishing / VFX
Mill NY
Music
Human
Audio Post
Post Human
BBDO New York
David Lubars (Chief Creative Officer), Greg Hahn (Chief Creative Officer), Matt MacDonald (EVP, Executive Creative Director), Kevin Mulroy (VP, Creative Director), Bianca Guimaraes (VP, Creative Director), David Rolfe (Director of Integrated Production), Julie Collins (EVP, Group Executive Producer), Dan Blaney (Executive Producer), Bree Hopenwasser (Producer), Kathryn Brown (EVP, Senior Account Director), Katie Hollenkamp (SVP, Account Director), Jaimie Donohue (Account Director), Katelyn Burns (Account Manager), Caroline Main (Account Executive), Crystal Rix (Chief Strategy Officer), Claire McCastle (Project Manager)
AT&T
Lori Lee (CEO, Global Marketing Officer), Fiona Carter (Chief Brand Officer), Sandra Howard (VP of Corporate Brand Marketing)
Biscuit
Errol Morris (Director), Julie Ahlberg (Line Producer), Shawn Lacy (Managing Director), Jeff McDougall (Executive Producer), Rachel Glaub (Head of Production)
Exile NY
Steve Hathaway (Editor), Molly Rokosz (Assistant Editor), Sasha Hirshfield (Executive Producer), Evyn Bruce (Producer)
Mill NY
Fergus McCall (Colorist), Rachael Trillo (Executive Producer), Nirad “Bugs” Russell (Senior Producer), Sophie Mitchel (Coordinator), Mia Lalanne (Coordinator), Bobby Ushiro (Design)
Human
James Dean Wells (Executive Producer), Craig DeLeon (Forest LF Composer)
Cast
Melissa Howiler, Stacia Sickle, Alex Bach, Errol Morris
Post Human
Craig Caniglia (Post Producer), Sloan Alexander (Engineer)