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Tribeca X 2020

Introduced in 2016, the Tribeca X Award represents the intersection of advertising and entertainment by honoring the best artist and brand collaborations of the year. Originally awarding a singular project, the competition now recognizes brand supported work in three categories: Feature Film, Short Film, and Episodic Series. We are proud to share the selected finalists with our audiences and celebrate the filmmakers and brands who share a bold vision, a love of creativity and a mission to connect with consumers through the power of storytelling.

Tribeca X Award Finalists


short films

The Birdman
Director: D.A.R.Y.L
Brand: Volvo Car UK
Agency: Grey London
When Scientists declared the Mauritius kestrel ‘unsavable’, one man refused to give up hope. On the island once home to the Dodo, a young biologist named Carl Jones found himself in a race against time to stop history repeating itself. Volvo & Sky Atlantic present the true story of a young boy from Wales who went from breeding birds in his back yard to saving the rarest bird in the world and 8 other species from the brink of extinction.
Director: Cara Stricker
Brand: Lime
Agency: The Lab at Anonymous Content
Carlos is the first short film in global leader in micro mobility Lime's brand platform Unlock Life. The unplugged, real series spotlights individuals within Lime’s community whose lives have been transformed by mobility. The unscripted film follows Los Angeles resident Carlos Lizama, detailing the roadblocks he's faced living in a sprawling city with limited public transit and no car and the newfound freedom he’s discovered through the micro mobility of Lime.
Forged in Flint
Director: Bradley Tangonan
Brand: Square
Small business owners and entrepreneurs in Flint have decided to start building the future they want to see. And it’s working.
Pay Day
Director: Morgan Cooper
Brand: Synchrony Bank
Agency: Giant Spoon
Production Co.: ColorCreative
Nyssa Rose dreams of starting her own business. But she spends like there’s no tomorrow. She finds herself stuck in a time loop, reliving the same Pay Day. Again. And again. And again. That is, until she learns to make better choices and save for her future with Synchrony Bank.
Wake Up
Director: Olivia Wilde
Brand: Hewlett Packard
Agency: The Lab at Anonymous Content
In a short directed by Olivia Wilde, Margaret Qualley stars as a woman awakened to a world she doesn't recognize, one where people are more engaged with screens than with each other. She sets out to find connection in a disconnected world and relearn what it means to be human. Click here to watch.

Episodic Series

Girls Room
Director: Tiffany Johnson
Brand: Dove & Unilever Entertainment
Agencies: attn:, BBH Entertainment
Girls Room is an original series that tackles the pain and power of female adolescence through the eyes of 5 girls as they face the challenges of growing up in today’s social-first world. The series is based around moments spent in bathrooms, a place of vulnerability, where they experiment with appearance, and shape their sense of self. Cinematically vertical, the series was created to reach young girls where they are, on social media platforms on their mobile devices.
The Mind Behind
Director: Niyantha Shekar
Brand: Red Bull
Agency: Red Bull Media House
Production Co: Supari Studios
The Mind Behind is a 3-episode documentary series that delves deep into the minds of our most talented artists and athletes and explores how they react to extraordinary situations unique to their profession. Told through a mix of live-action and animation, each episode offers a never-before-seen peek into the inner workings of a professional at the top of their game.
Director(s): Asher May-Corsini, Sofia Couceiro, Michael Fequiere, Dave Yim
Brand: Procter & Gamble
Agency: Great Big Story
Proud is a video channel in partnership with Procter & Gamble that lives on Great Big Story, CNN’s global video company devoted to cinematic storytelling, housing sponsored editorial content that celebrates members of the LGBTQ+ community who are working to build a world we all feel proud to live in. From stories about the International Gay Rodeo Association breaking the stigma around being a gay cattle wrangler, to a transgender ballerina approaching the world with grace and poise, these are the people making space for everyone to shine. While the community officially celebrates Pride one month a year, we created a space to share what Proud looks like all year long.
What’s Next?
Director: Ben Proudfoot
Brand: Kelly
Production Co.: Breakwater Studios
Breakwater Studios partnered with Kelly, a pioneer in employment solutions who counts nearly every Fortune 100 company as a client. Through this series of five short documentaries, Kelly pays homage to the remarkable men and women who apply their talents in various communities around the world.

Feature Films

All The Streets Are Silent: The Convergence of Hip Hop and Skateboarding (1987-1997)
Director: Jeremy Elkin
Brand: adidas Originals
Agency: Elkin Editions
Downtown Manhattan. Early 90s. Two potent subcultures were colliding: Skateboarding and hip hop. This convergence created an urban style and visual language that would have an outsized and lasting cultural effect. The feature-length documentary "All the Streets Are Silent" brings to life the magic of that time period.
Director(s): Clément Beauvais, Arthur de Kersauson
Brand: Dior
Production Co.: Mercenary Production
With exclusive access to Dior’s “Maison de Parfums” creative process, this documentary film unveils the fascinating role of the Nose at Dior; the most prestigious Fashion et Perfume brand in the world initiated by Christian Dior.
U Shoot Videos?
Director: Morgan Cooper
Brand: Adorama
Moji, a young filmmaker in Kansas City, shoots low budget music videos for a living. He has talent and wants to take his career to the next level, but the leap forward is difficult...and at times dangerous.

Tribeca X Jury

One winner in each category, to be announced at a later date, will be selected by this special jury comprised of creative leaders from brands, agencies, and the film industry

Stefon Bristol


Brooklyn-born, Long Island-bred, Stefon Bristol is writing his own success story as a fresh face with a creative voice in the indie film world. Bristol is an award-winning filmmaker who recently released his first feature film with producer Spike Lee, See You Yesterday, on Netflix in 2019. The film had its world premiere at the 2019 Tribeca Film Festival and received two Independent Spirit Award nominations, Best First Feature and Best First Screenplay with Fredrica Bailey. It won the Best First Screenplay category! Bristol is an alumni of NYU's Graduate Film Program and an alumni of the best college in the United States of America; MOREHOUSE College in Atlanta, Georgia. Spike Lee, a longtime mentor, awarded Bristol with the 2016 Spike Lee Production Grant for his thesis short film, See You Yesterday, which the feature film is based on. He is currently working on his second feature film.

Taylor Johns

Head of Content Production

Taylor Johns is an Executive Producer and storyteller at YETI. After beginning her career in feature films, Taylor shifted to the agency side at GSD&M in Austin in 2009, producing for a varied list of top-tier brands including Pacifico, Hilton, and Northwestern Mutual. She joined YETI in 2016 to serve as the executive producer for YETI Presents, developing short form documentary-style films that aligned with the pursuits of the brand and the passions of YETI’s followers. During her tenure, she also produced printed pieces, including the launch of the YETI Dispatch in 2017, a semi-annual journal that catalogs stories from the wild. Taylor launched the brand’s first ever coffee table book, Tarpon, in 2019, which highlights the tarpon fishing culture and community. She is a University of Texas graduate and has called Austin home since 2001.

David Lee

Chief Creative Officer

David Lee is the Chief Creative Officer of Squarespace, leading their award-winning creative team whose work encapsulates all creative, brand design, product design and production efforts for the company. His experience has led him to work at the unique intersection of product, design and storytelling, and in 2017, he was named one of the Most Creative People in Business by Fast Company. Since joining Squarespace, David has masterminded six Super Bowl campaigns and won an Emmy Award for most Outstanding Commercial of 2017. He has also led the successful launches of Squarespace Logo and Squarespace 7. Prior to Squarespace, David served as Worldwide Digital Executive Creative Director of TBWA Worldwide, and as a Creative Director at Wieden+Kennedy and AKQA. He graduated from RISD with a BFA in graphic design.

Matt MacDonald

Chief Creative Officer
Omnicom for AT&T

Matt MacDonald is a writer, creative director and speaker whose work nestles right there in the sweet spot where technology and entertainment meet. He's written award-winning campaigns for brands like AT&T, Macy's, JetBlue, Smirnoff and Ford, created reality shows for TLC and MTV, an animated prime-time Christmas special for CBS, documentaries for the film festival circuit and one open-source grade school musical. As the Chief Creative Officer for AT&T at Omnicom, Matt leads the work at BBDO and more than seven different network agencies for the brand’s nearly $2 billion combined media and advertising business. Matt and his teams have won every major industry award across disciplines multiple times, including Cannes Gold Lions in Film, Branded Content, Digital and Mobile. Prior to BBDO, he was the Chief Creative Officer at J. Walter Thompson New York. He lives with his wife, Jillian, and four children in Connecticut.

Bonnie Siegler

Eight and a Half

Bonnie Siegler is a graphic designer and the founder of the multi-disciplinary design studio, Eight and a Half. Clients include HBO, Saturday Night Live, The New Yorker, Participant Media, Brooklyn Public Library, Condé Nast, This American Life, Newsweek and The Criterion Channel. She is also the author of two books,“Signs of Resistance” and “Dear Client,” and gives lectures nationally and internationally. She has served on the national and local board of the AIGA and created and produced a design game show, Command X, at the last eight conferences. Bonnie has taught in the graduate programs at Yale University and the School of Visual Arts, has been a guest instructor at RISD, MICA, and Art Center. Before she started her firm in 1993, she worked at MTV Networks and studied graphic design at Carnegie Mellon University.


Clément Beauvais & Arthur de Kersauson


Clément Beauvais and Arthur de Kersauson have been working together for more than 10 years.After few years working in commercial as a producer / director duo, they wrote their first feature documentary « The Greasy hands Preachers » with executive producer Orlando Bloom which premiered at San Sebastian International film festival in 2014. Since then, they have been working extensively for the luxury industry creating content such as the Dior mini series « Tales of the Wild » or the short film « Legend of the Magic Hour » starring Johnny Depp. Nose is their second feature documentary that they wrote after spending a few years working closely with Dior’s perfume maker, Francois Demachy. They are currently working on their third feature film to be released late 2021.

Morgan Cooper

Pay Day & U Shoot Videos?

Morgan Cooper is a Los Angeles-based writer and director whose influences include fine art, photography, jazz, hip-hop, and his experiences growing up in Kansas City, Mo. Having traveled extensively as a commercial director/DP, Cooper is now focused on his passion: narrative filmmaking with substance and purpose; telling the stories of those who are unrepresented, underrepresented, and misrepresented in film. He is committed to using his voice as a filmmaker to positively impact society and inspire the next generation of young black filmmakers. Cooper is represented by CAA for television and film, and by Chromista for commercial work.

Sofia Couceiro


Sofia Couceiro is a Portuguese filmmaker based in London. She has been a producer for Great Big Story since April 2017. She loves to discover this world's unsung heroes and give them a spotlight at Great Big Story. Sofia also has an unconditional affection for sheep and dogs.


The Birdman

D.A.R.Y.L. is the creative moniker of directors Edward Lovelace and James Hall. Their critically acclaimed, award-winning third feature film The Possibilities Are Endless (SXSW, London Film Festival, Sydney Film Festival) traced the hearts and mind journey of singer/songwriter Edwyn Collins following a life-changing stroke. Outside of feature films D.A.R.Y.L. are leading directors in the world of music videos, advertising and commercials. Their work has included international campaigns for brands and artists that include: a scripted documentary web series for DS (“The Writer”), AUDI (“RS3 Ice Hockey”, “RS3 Speed Boat”, “RS3 Rally”), Diet Coke, Bose (“Scene Unseen” series), Florence and the Machine, Selena Gomez, 50 Cent and Alicia Keys. Their work has been awarded top industry accolades including D&AD’s and DADI Awards. Their ongoing Human Made Stories Anthology for Volvo has been recognized at the Cannes Lions, British Arrows and beyond.

Jeremy Elkin

All The Streets Are Silent

As a teenager growing up in Montreal, Elkin's passions were skateboarding, hip-hop, and filmmaking. He shot and directed numerous skate films in the 2000s before moving to New York, where he ran digital video at Vanity Fair Magazine. In 2018, he shot and directed French artist JR's Brooklyn Museum short film, "The Chronicles of New York City." Elkin has combined his passions into his feature length documentary debut, "All the Streets Are Silent."

Michael Fequiere


Michael Fequiere is an award-winning filmmaker based in Brooklyn. His short films have screened in numerous festivals worldwide (TIFF, AFI Docs, CPH-DOX, BAM, PBS, IDFA, Blackstar). In 2017 he won the FOX Inclusion Emerging Artist Award in Documentary for his short film KOJO. He currently works as a Producer making documentaries at Great Big Story, an Emmy awarded video network dedicated to cinematic storytelling.

Tiffany Johson

Girls Room

Hailing straight out of Compton, Tiffany Johnson is a filmmaker and storyteller. In 2014, she directed her second short film, LADYLIKE. A collaboration with creative partner Nicholas P. Williams, LADYLIKE screened at multiple festivals including the San Francisco Black Film Festival, the Lower East Side Film Festival and the Diversity in Cannes showcase, where she won the Director's Choice Award. She recently shadowed acclaimed director Melina Matsoukas on HBO’s hit series INSECURE. Johnson is also a current participant in the American Film Institute's Directing Workshop for Women.

Asher May-Corsini


Asher May-Corsini is a transgender filmmaker born and raised in New York City. As a native New Yorker, and a member of the LGBTQ+ family, he typically tells stories that elevate and advocate for both his communities. Asher directed the award-winning short documentary, “Mama Dragons,” which was not only an official selection at the Austin Film Festival, but it also took home The Audience Award at the festival, as well as three Telly Awards. He has no plans of slowing down anytime soon, as he continues building his body of work as a director.

Ben Proudfoot

What’s Next?

Ben Proudfoot is the creative force behind Breakwater Studios. The Halifax, Nova Scotia native and a graduate of USC’s School of Cinematic Arts, Proudfoot is the recipient of numerous awards and distinctions, winning an Emmy for the PBS' Montage: Great Film Composers and the Piano and most recently releasing the successful ALMOST FAMOUS series on The New York Times Op Docs platform. In 2018, Proudfoot partnered with Gigi Pritzker and Clint Kisker's MWM to make BW one of the first venture-backed branded content studios.

Niyantha Shekar

The Mind Behind

Niyantha Shekar is a filmmaker based in Mumbai who directs documentaries, commercials and branded content. He has directed two branded doc series for Red Bull Media House: This Is My Hood, which won Best Series (Unscripted) at the Critics Choice Shorts & Series Awards, and The Mind Behind, nominated for Best Brand Film - Series at the Digiday Video Awards. His independent work has been featured by MUBI, National Geographic, The Atlantic, and Journeyman Pictures.

Cara Stricker


Australian-born Cara Stricker is a director, photographer and music producer whose award-winning work has been showcased at film festivals, music and art venues around the globe. Stricker has collaborated with world-renowned brands and artists including Chanel, Gucci, Missoni, Alexander Wang, A$AP Rocky, Cara Delevingne, Kirsten Dunst, and Gap, among many others. Her latest includes the visual sonic experience “Show Me Love” for Alicia Keys featuring Miguel, starring Michael B. Jordan, Zoe Saldana & Marco Perego Saldana. Stricker is passionate about championing women’s art, and in 2016, she launched the collective PET, a platform for women filmmakers, musicians and artists focused on bringing the most compelling and unique voices to the foreground. PET focuses on nurturing the collaborative space for passionate female creative professionals, releasing film, music, art, showcase curated events and exhibitions.

Bradley Tangonan

Forged in Flint

Bradley Tangonan is an independent film and commercial director based in New York. He has written and directed over 25 short films and documentaries, and his work has been featured by Nowness, Vice, Vimeo Staff Picks, AdAge, The Atlantic, National Geographic, and The Smithsonian Institute. He was recently named Best Emerging Director by the One Club for Creativity.

Dave Yim


Dave Yim is a documentary filmmaker based in New York City. Since 2015, he has produced and edited over 200 short documentaries for Great Big Story. He is always on the hunt for new tunes, and is passionate about stories around the environment, the arts and Asian identity.

Olivia Wilde

Wake Up

Actress, director, producer and activist, Olivia Wilde is a modern-day renaissance woman. From directing feature films to acting in Broadway to starring in popular films and television shows, Wilde continues to elevate her versatile presence all while simultaneously giving back to the community. Coming off her acclaimed directorial debut “Booksmart”, Wilde will next direct and star in the psychological thriller for the Time’s Up era, “Don’t Worry Darling” for New Line. Additional past film credits include the Oscar-winning drama “Her,” the Golden Globe-nominated “Rush” and the critically acclaimed indie comedy “Drinking Buddies,” which she also executive produced. Broadening her horizons even further, in 2017, Wilde wrapped her Broadway debut in “1984,” the harrowing adaptation of George Orwell’s dystopian tale. Wilde co-founded the philanthropic company Conscious Commerce, with the mission to create a guide for conscious living by promoting the causes, brands, people and lifestyles that are forging a new paragon of living.