Tribeca X 2019

Tribeca X celebrates the intersection of advertising and storytelling. This year, on April 26th, our inaugural Tribeca X: A Day of Conversations will bring together industry leaders and creators from brands, agencies, and filmmaking to discuss the landscape of branded entertainment and examine the achievements of brands that are adventurous and distinctive in their work. Participants include keynote speaker P&G Chief Brand Officer Marc Pritchard; Patagonia Founder Yvon Chouinard; TBWA Worldwide Chief Diversity Officer Doug Melville; President & CEO of The Ad Council Lisa Sherman; Actress/Creator Natasha Lyonne, and more.

Since 2016, the Tribeca X award has recognized the best artist & brand collaborations of the year, with a special jury awarding a singular Tribeca X award to the best brand supported work. This year we have expanded to honor work in four categories: feature film, short film, episodic, and VR. This year will also see Tribeca X expand beyond the award and half-day event, to include public screenings of the finalists on April 25th.

Tribeca X: A Day of Conversations is an industry-oriented event open to filmmakers, brands, agencies, and anyone interested in learning more about branded entertainment.

Tribeca X: A Day of Conversations

April 26th, 9am-2:30pm, The Festival Hub at Spring Studios

Keynote Speaker
Marc Pritchard
Chief Brand Officer

Marc Pritchard is responsible for P&G’s brand building worldwide. He sets the Company’s multi-billion-dollar media advertising strategies, and leads marketing innovations that guide brand building for P&G’s portfolio of 65 trusted, quality brands. As top brand builder and P&G veteran for more than three decades, Marc believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G’s brand building reinvention and is a leading voice in the media, marketing and creative industry.

What’s Next For Women in Branded Entertainment?

Movements like Times Up and 50/50 by 2020 are sweeping across the film industry, demanding change and parity for women storytellers. How have these ripples been felt in the world of branded filmmaking? How do brand collaborations offer unique opportunities for women's stories and voices, and how do those stories elevate a brand and resonate with consumers and audiences? How does the incredible work being done by female creatives and brand leaders make both the content and the brand better? And now that change has come, what happens next?

Justine Armour

Executive Creative Director

Justine Armour is Executive Creative Director of 72andSunny NY, leading the creative department and accounts Smirnoff, Seventh Generation, Trojan, Cheerios, Halo Top, and Marcus by Goldman Sachs. Prior to moving to NYC, Justine led the Secret, Chrysler, Dodge, and Herbal Essences accounts at Wieden + Kennedy Portland. She has been recognized at every major award show for work across multiple categories, and has been a juror at Cannes, Clio, One Show, Webbys, and others. She is a strong advocate for diversity and inclusion, regularly speaking on panels about gender equality, and she is a signatory of Times Up Advertising.

Shruti Ganguly

Filmmaker & Founder

Shruti Ganguly has made films and VR that have gone to Sundance, Venice, Berlin and Tribeca. She has directed music videos and shorts for MTV, Planned Parenthood, Chanel, Google and crafted the #MySentence series on prison reform for the Obama Administration. Her production company, honto88 focuses on brave tv, film, video and VR that makes you stop think, look again. Previously, she was an exec at MTV, NYLON and Conde Nast, producing the CLIO-winning 73 Questions series. Shruti was on Obama’s ECCO committee and is on the Creative Council for Emily's List. She hails from India, by way of Oman.

Samantha Woolf

Head of Marketing, NY
United Talent Agency

Samantha Woolf is Head of Marketing NY at UTA, a leading talent & entertainment agency. With 20 years of experience in marketing, Samantha has worked with branding powerhouses Deutsch, Grey Global Group, and PEOPLE magazine, as well as some of the most highly sought-after talent faces across digital media, television, music, and live entertainment. She both manages all aspects of talent relationships on behalf of her clients and creates one-of-a-kind, bespoke brand-building programs for clients such as P&G and COVERGIRL. Among the talent she has worked closely with are Sofia Vergara, Queen Latifah, Katy Perry, Selena Gomez, and P!NK.

Emma Reeves

Executive Director
Free The Bid

Emma Reeves has an extensive background as a creative strategist, working across cultural communication and new media in the print, digital and live space.Since January 2017, Emma has served as Executive Director of Free The Bid, the non-profit initiative founded by director Alma Har'el, advocating on behalf of women directors for equal opportunities to compete for jobs within the global advertising industry, television, film and media

Activism and Impact

Films have a long history of effecting change. In advertising, having a purpose is more important than ever. How can activism oriented brands and organizations achieve their impact-oriented goals by working with real filmmakers and creators to tell stories that support their mission? How can companies support the socially impactful work already being created in this space? What types of content can be created to help further the message and raise awareness for important causes?

Lisa Sherman

President & CEO
The Ad Council

Lisa Sherman is President and CEO of the Ad Council, a national organization that uses the power of communications to take on the most important issues facing the nation. Through its vast network of partners across advertising and marketing, media and tech, government agencies and non-profits, the Ad Council spearheads campaigns that promote education, safety, health and community and leave a lasting impact on American life. Lisa has been named to OUT Magazine’s Power 50 and AdAge’s “Women to Watch,” and serves as a Steward for the World Economic Forum among several other boards and advisory councils.

Greg Hahn

Chief Creative Officer
BBDO New York

Greg is the Chief Creative Officer of BBDO New York.Since taking the helm of the creative department in 2014, Greg has helped BBDO New York earn the title of the most awarded agency in the world according to The Gunn Report multiple times. Recognitions like Agency of the year at The One Show and the Webbys, along with gold medal wins at D&AD, Cannes, and Clio’s added to another record setting year in 2018. Recently, Greg was named one of the “100 Most Creative People in Business” by Fast Company Magazine and top 10 Creative Directors by Ad week.

Folayo Lasaki

VP, Head of Marketing
SoulPancake (a division of Participant Media)

Folayo Lasaki is a marketing executive, creative, and brand strategist who specializes in developing innovative campaigns for digital and traditional media. As VP and Head of Marketing at SoulPancake, she oversees brand, content, and social media marketing as well as communications, distribution, and strategic partnerships. She is a member of IADAS, the Telly Awards, sits on the board of Women in Media, and founded boutique marketing and communications firm, Striped Elephant. A graduate of Pepperdine University, Folayo resides in Los Angeles and can often be found making a mess in the kitchen or waxing poetically about representation in media

Peter Van Overstraeten

VP, Premium & Super Premium Brands

Peter has been with AB InBev for thirteen years, taking on marketing assignments of increasing responsibility around the world, most recently in Asia. Today, Peter is responsible for the premium and super premium brand portfolio of Anheuser-Busch here in the US, which includes noted brands like Stella Artois, Hoegaarden, and Estrella Jalisco. In February, Peter brought Stella Artois to the Super Bowl, with a now iconic campaign featuring Sarah Jessica Parker reprising her role as Carrie Bradshaw from Sex and the City, and Jeff Bridges as “The Dude” from The Big Lebowski, which went on to drive growth in all marketing metrics. The spot encouraged consumers to “Change Up the Usual” to Pour it Forward, in partnership with To date, the partnership has provided access to clean water for more than 1.7 million people in the developing world, with a goal to reach 3.5 million by 2020.

Lesley Chilcott

Invented By Girls

Lesley Chilcott (Director) is an award-winning filmmaker, and documentarian. Chilcott directed the feature documentaries A Small Section of the World and CodeGirl. She was a producer of the 2007 Academy Award®-winning documentary An Inconvenient Truth and rock documentary It Might Get Loud (2008), featuring legendary guitarists The Edge, Jimmy Page and Jack White, and Waiting for “Superman” (2010), for which she won a PGA Award for Outstanding Producer of Documentary Theatrical Motion Picture. Chilcott frequently shoots domestically and internationally on shorter form projects, commercials, and branded content for a clients like Apple, Gatorade, AT&T, and Holland America.

Founder Spotlight: Yvon Chouinard, Patagonia

Patagonia is recognized as one of the most mission-driven brands in the country. What most people don’t know is that the reach of this California-based retailer extends far beyond brick and mortar stores, blurring the lines between commerce and activism. Patagonia is an award-winning film company, an emerging leader in the organic food industry, and a fearless supporter of environmentalist causes, currently suing the Trump administration in an effort to protect Bears Ears National Monument. Patagonia’s founder Yvon Chouinard will share the story behind the brands most recent feature-length film Artifishal and the company’s mission to save our home planet.

Yvon Chouinard

Founder, Patagonia

Yvon Chouinard is an American mountain climber, environmentalist, passionate activist, itinerant adventurer and iconoclastic outdoor industry businessman. His company, Patagonia, which was founded in 1973, is known for its environmental and social initiatives. He has written about climbing issues and ethics and on mixing environmentalism with business. His bestselling business memoir, Let My People Go Surfing has been published in 16 languages and has sold more than 500,000 copies. Chouinard co-founded the Fair Labor Association, 1% for the Planet, the Textile Exchange, The Conservation Alliance, and the Sustainable Apparel Coalition. He currently resides in Ventura, California.

Jim Norton

Filmmaker & Environmentalist

Jim has been a professional river guide for the last 25 years. Between river trips, he is project coordinator for Columbia Rediviva, an intentional dis-organization of activists re-examining our relationship to salmon and power in the Columbia River Basin. Jim co-wrote & produced "Salmon: Running the Gauntlet" for PBS’s Nature series. This one-hour program explored the natural history of Columbia River salmon and the unnatural history of our management of their life cycle – now the most expensive species recovery effort in U.S. history. Jim has a B.S. in biology (Bowdoin College) but prefers the BS around campfires (everywhere).

The Immersive Method

Immersive technology has changed the way we create and consume content. Whether you’re a creator or a brand, there has never been a better opportunity to engage audiences with experiences that tell a story. VR and AR driven concepts allow artists to take their creative visions to new and exciting heights, exposing audiences to the world around them. Brands are using experiential marketing to create interactive, story-driven experiences that have resonated with consumers. How will immersive storytelling continue to evolve and influence the trends of branded content and the landscape of advertising?

Tom Vance

Independent Producer, Immersive Content

Tom Vance has produced over 300 pieces of XR content since 2014. Most recently, he served as Head of Studio at Jaunt in Santa Monica, where he oversaw the creation of immersive content across multiple verticals. At Jaunt, Tom led projects with Apple, Google, Facebook, Disney, Paramount, ESPN, among others.Prior to Jaunt, Tom worked in film development for a decade. He served as VP at Hutch Parker Entertainment and prior to that held roles at New Regency and Village Roadshow. He is currently working as an independent producer and consulting on a number of XR projects.

Stephanie Riggs

Creative Director, Experiential

Stephanie Riggs has been creating ground-breaking immersive projects for over two decades in game design, theme park shows, immersive theatre, stereoscopic film, and VR/AR/MR. Currently the Creative Director of Experiential at Refinery29, known for the visionary 29Rooms immersive funhouse of culture which reaches an estimated 1 in 2 Instagram users worldwide, she also leads experiential marketing activations with brand partners such as Netflix, Amazon, Intuit, and Reebok. Her forthcoming book “The End of Storytelling” explores the future of narrative in immersive environments.

Brandon Zamel

Springbok Entertainment

Brandon Zamel is the CEO of the Los Angeles-based production company, Springbok Entertainment. Producing both traditional and non-traditional content, Springbok specializes in creating compelling experiences that aim to accomplish meaningful change through measurable outcomes. Springbok has also been at the forefront of immersive storytelling, creating some of the industry’s first examples of narrative 360° video, stereoscopic 360° video, VR documentary, and more recently, interactive volumetric video. Zamel is also the President and Co-Founder of the 501(c)3 non-profit Springbok Cares, which sponsors and supports VR-focused medical research and provides VR programs to hospitals for cancer patients.

Mia Tramz

Editorial Director, Enterprise and Immersive Experiences
TIME Magazine

Mia Tramz is Editorial Director of Enterprise and Immersive Experiences at TIME, overseeing enterprise projects across platforms and media. Tramz, an Emmy-winning virtual reality producer, is charged with ensuring the brand’s impact both on and off its owned and operated platforms, across all media. Throughout her career, Tramz has embraced innovative storytelling in many forms, culminating with her involvement in launching Time Inc’s company-wide immersive storytelling brand, LIFE VR, in 2016. She launched the brand’s AR capabilities the following year, and shaped the company’s go-to-market strategy in sales and business development. She is an alumna of Columbia University.

Greg Boyer

Partner, Entertainment & Media Sector Advisory Leader

Greg Boyer is the US Entertainment & Media Consulting Leader at PwC bringing to bear over 15 years’ experience across the entertainment, media and communications industries. Greg specializes in helping clients reach breakthrough results by focusing on revenue enhancement, operating model design, performance improvement, business integration, and technology strategy. His clients span advertising, music, broadcasting, publishing, internet services, and sports entertainment. Greg holds a Masters in Business Administration from The George Washington University.

Creator Spotlight: Natasha Lyonne

Celebrated Emmy-nominated actress Natasha Lyonne stepped behind the camera in 2019 for her critically-acclaimed Netflix show Russian Doll. Her directorial debut, in fact, came in 2017 with the short film Cabiria, Charity, Chastity for fashion brand KENZO’s 2017 campaign. In this one-on-one conversation, Lyonne will share the story behind her stunning KENZO collaboration and her point of view on the trends of brand supported filmmaking. She’ll discuss how her creative approach to a brand partnership differs from her traditional film and TV work, as well as the unique opportunities that can be created when artists, independent filmmakers and influential brands join forces.

Natasha Lyonne

Animal Pictures
Actress, Director, Producer & Writer

Celebrated Emmy-nominated actress Natasha Lyonne stepped behind the camera in 2019 for her critically-acclaimed Netflix show Russian Doll. Her directorial debut, in fact, came in 2017 with the short film Cabiria, Charity, Chastity for fashion brand KENZO’s 2017 campaign. In this one-on-one conversation, Lyonne will share the story behind her stunning KENZO collaboration and her point of view on the trends of brand supported filmmaking. She’ll discuss how her creative approach to a brand partnership differs from her traditional film and TV work, as well as the unique opportunities that can be created when artists, independent filmmakers and influential brands join forces.

Brian Braiker

Ad Age

Brian Braiker is a journalist with two decades experience. As editor-in-chief at Ad Age since 2017, he has overseen the brand's relaunch and digital expansion. He was previously executive editor at Digiday and has been a staff writer or editor at Newsweek, Rolling Stone, the Guardian, ABC News, Adweek and, of all things, Parenting magazine. He has also contributed to the New York Times, People magazine, The Washington Post, Slate, Variety and more. He lives in Brooklyn with his two daughters, his banjo and his dog Jake. He has beautiful hair.

Case Study: Uncle Drew

A process-oriented conversation that brings together the key collaborators behind the Pepsi franchise Uncle Drew, one of the most successful examples of branded entertainment crossing over into mainstream culture. They'll discuss how it broke the mold of conventional marketing, the impact it has achieved and how it evolved creatively – from a short-form advertising campaign to a successful theatrically released feature film.

Lou Arbetter

GM, PepsiCo Content Studio

Lou Arbetter leads PepsiCo’s in-house Content Studio. The Studio’s work has been recognized at over 15 film festivals including Sundance and Tribeca, and has appeared in multiple Super Bowls. Previously, Lou led the communications for Pepsi in the United States, including all national advertising and consumer engagement. Lou’s teams have developed breakthrough branded entertainment including multiple Super Bowl halftime show campaigns, the ground-breaking Pepsi integration into Fox’s television show Empire, and the video sensations "Uncle Drew" and "Test Drive" starring Jeff Gordon. This work has won numerous awards including Cannes Lions, Addys and Clios

Paula Kupfer

SVP, Global Partnerships, Consumer Products, and Product Placement

Paula Kupfer is SVP of Global Partnerships, Consumer Products and Product Placement for Lionsgate. Her responsibilities cover development of brand partnerships and consumer products programs across the Company’s film, TV, and digital platforms. During her tenure, she has secured and directed comprehensive licensing programs and brand campaigns with leading brands such as Pepsi, Procter & Gamble, Samsung, etc. Prior to Lionsgate, Paula bolstered domestic partnerships for 20th Century Fox and international consumer products & promotions for Sony Pictures.Paula holds a B.A. from the University of Oregon and an M.B.A. from the University of Southern California’s Marshall School of Business.

Jay Longino

Writer, Producer

Longino was the sole writer on Uncle Drew and also served as co-producer. Other current feature projects include 'Black Stallions', which just sold in a bidding war to Netflix, 'Homeschooled' with Erik Feig's Picturestart, and 'Son of Shaolin' at Sony with Dwayne Johnson's Seven Bucks producing. In television, Jay recently added the title of showrunner to his credits on 'Sneakerheads', a just wrapped 6-episode comedy series that he also created. Born in Atlanta, Longino now lives in Los Angeles but still has no idea why the Falcons didn't just run the ball and win the Super Bowl.

Doug Melville

Chief Diversity Officer
TBWA Worldwide

Melville works across TBWA’s collective of agencies on diversity efforts across talent outreach, culture and creative partner relationships. He’s the Executive Producer/co-host of the Disruptor Series Podcast, Madison Ave’s largest speaker platform – where he sits down with disruptive thinkers and icons, from Snoop Dogg to Maria Shriver - to talk about business, culture and life. He's also cultural curator of, a first-of-its-kind search engine for women & diverse-owned businesses, which connects them to agencies and brands looking for creative services. Prior to joining TBWA, he founded Melville’s a graduate of Syracuse University, and a founding Board Member of ADCOLOR.

Colin Smeeton


Colin Smeeton is President at PRP, a sports marketing and management company and currently represents NBA Hall of Famer Shaquille O’Neal, and current NBA stars Kyrie Irving, Jayson Tatum and Jonathan Issac. Smeeton has been in the sports management business for the past 20 years and negotiated deals totaling over $500M. Smeeton has been an Executive Producer of various entertainment projects including Shaq VS on ABC, ESPN 30 for 30 Documentaries (Shaq and Dale, This Magic Moment) and Feature Film, Uncle Drew with Lionsgate.Smeeton holds a Bachelor’s degree in communications from Penn State University.

X Award Finalists


Artifishal: The Road to Extinction is Paved with Good Intentions
Director: Josh "Bones" Murphy
Brand: Patagonia
A film about the fight for wild fish and rivers. It explores wild salmon’s slide towards extinction and the financial, social and ecological costs of human arrogance.
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Uncle Drew
Director: Charles Stone III
Brand: Pepsi
Agency: The PepsiCo Content Studio
After draining his life savings to enter a team in the Rucker Classic streetball tournament in Harlem, Dax is dealt a series of unfortunate setbacks. Desperate to win the tournament and the cash prize, Dax stumbles upon the man, the myth, the legend Uncle Drew, and convinces him to return to the court one more time.
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Almost Human
Director: Jeppe Rønde
Brand: The Carlsberg Foundation
Notes on the human condition by 10 scientist and a robot. Stephen Fry narrates Jeppe Rønde's visionary science essay, where the artistic ambitions have intergalactic dimensions.
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The Face of Distracted Driving - Forrest
Director: Errol Morris
Brand: AT&T
Agency: BBDO New York
Tells the story of Forrest Cepeda, a 16-year-old boy who was killed in a distracted driving accident.
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Director: Greg Kohs
Brand: YETI
Billy Durney’s hard work towards his dream restaurant came to an unexpected halt when Sandy hit. But that didn't stop him from helping his Brooklyn community. He lifted spirits with damn good barbecue.
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Director: Amirah Tajdin
Brand: Girls Who Code
Agency: Yours Truly Creative
On the eve of their 16th birthday, a group of friends get stuck on a boat. As they wait for dawn, they project their hopes for the world over the next sixteen years.
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Universal Machine
Director: Daniel Askill
Brand: Calvin Klein
Agency: Visionaire
A meditation on the ultimate fate of humanity's relationship with technology. The film follows a gifted young woman who awakens into a post-apocalyptic world and must transcend a violent confrontation with a lifelike Artificial Intelligence.
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Wu-Tang In Space Eating Impossible Sliders
Director:Sam Spiegel
Brand: Impossible Foods, White Castle
Agency: Impossible Foods In-House, Merkley + Partners
The online mini-series features Wu-Tang artists eating White Castle’s Impossible Sliders while orbiting Earth answering questions from fans. The setting represents Impossible Foods’ vision for having such an impact on the planet you can see it from outer space.
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Walls Are Meant For Climbing
Director: Landon Bassett
Brand: The North Face
Since 1966, we've seen walls not as obstacles but as opportunities. They are a chance to explore what we believe to be possible. They are a vertical proving ground for grit, perseverance, and determination. This series celebrates the walls that unite us not divide us.
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History of Memory
Director: Sarah Klein, Tom Mason
Brand: HP
Agency: Redglass Pictures, The Garage by HP
From Florida to India, Beijing to New Orleans, History of Memory is a documentary series about people whose lives were forever altered by the discovery, creation, or preservation of one photograph.
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Viewing times:
Monday, April 22 - Wednesday, April 24, from 10AM-6PM, registration at the Festival Hub at Spring Studios
Friday, April 26, from 9AM-2:30PM, Tribeca X: A Day of Conversation, the Festival Hub at Spring Studios

The 100%
Director:Hernan Barangan
Brand: Stand Up To Cancer, HP, Intel
Agency: Springbok Entertainment
An immersive experience following the harrowing and inspirational journey of Maggie Kudirka, a ballet dancer and rising star at the Joffrey Concert Group, who at 23 years old was diagnosed with incurable stage four metastatic breast cancer.
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Decisions: Party’s Over
Director: Patrick Meegan
Brand: Diageo
Agency: Jaunt, Taylor
Diageo’s “Decisions: Party’s Over” demonstrates the company’s commitment to social responsibility through innovative VR technology that engages consumers in a first-person, 360° immersive story about the dangers of binge drinking.
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2019 X Award Jury

Kinjil Mathur

Chief Marketing Officer

As the Chief Marketing Officer of Squarespace, Kinjil leads the company’s world-class marketing and PR teams. Prior to joining Squarespace in 2017, Kinjil served as CMO at Foursquare where she successfully repositioned the company’s brand to accelerate growth in both the consumer and enterprise location intelligence businesses. Kinjil spent the previous decade building technology competencies for retail giants, most notably as Vice President of Digital Marketing for Saks Fifth Avenue. She has been named to Adweek’s ranking of the top 20 Tech Savvy CMOs driving innovation and one of Adweek’s Young Influentials, along with Forbes’ inaugural CMO Next list. Kinjil holds a bachelor’s degree with Honors from the University of Texas at Austin in Management of Information Systems and Finance.

John Osborn

Chief Executive Officer

John Osborn is Chief Executive Officer of OMD USA. John joined OMD in 2017 after 25 years with BBDO, where he served as President and CEO of the New York Agency for 13 years. Under John’s leadership, BBDO New York more than doubled revenues, expanded its client base to include categories like BtoB, retail, healthcare and more, and diversified its workforce. He also led the agency’s transformation into data, marketing science, communications planning and social and digital innovation.

Nabil Elderkin

Film Director

Iranian-American director Nabil Elderkin was raised in coastal Australia and is best known for his music video and photographic work with artists such as Travis Scott, John Legend, Frank Ocean, James Blake, The Weeknd Sza and Kendrick Lamar. His commercial work has resulted in several Super Bowl ads amongst others. Nabil is also an accomplished documentarian through his photojournalism work in place like the Somalia, Uganda, and the Democratic Republic of Congo — which exhibited in the United Nations — and art-focused books such as Glow in the Dark with Kanye West. Gully is his narrative feature debut.

Patrick Milling-Smith


Patrick Milling-Smith is a Producer and the Co-Founder/CEO of international production company, SMUGGLER. With a focus on innovative storytelling and working with first-class creative talent, Patrick has produced a multitude of award-winning projects across various mediums, garnering numerous ​Tonys​, Grammys, Cannes Lions, Palme d’Ors, Grand Prixs, Webbys, Clios, and Emmys.

Kim Gehrig


Kim Gehrig is a multi-award-winning director. She has helmed numerous iconic films including Sport England’s “This Girl Can”, John Lewis’ “The Man on the Moon”, Gillette’s “We Believe”, and “Dream Crazier” for Nike, starring Serena Williams. Her music videos for Wiley’s “Cash in my Pocket” and Chaka Khan’s “Like Sugar” have also won top honours at the UKVMAs. Kim was the most awarded female director in 2016’s Gunn Report and was named Campaign Magazine’s Director of the Year in 2015. She was awarded the first ever Glass Lion as well as multiple Gold Lions at Cannes, alongside Creative Circle awards, D&AD Pencils, British Arrows and UKMVAs. Prior to joining Somesuch, Kim was a Creative Director at Mother having graduated from London’s Central Saint Martins. She is originally from Sydney, Australia.

Jason Kreher

Creative Director, Entertainment and Editorial

For the past decade, Jason Kreher has created effective, award-winning work for clients such as Netflix, KFC, Old Spice, Instagram, Target, Coca-Cola, Heineken, and The Academy of Motion Picture Arts & Sciences. He is currently the creative director of W+K Studios, the agency's development and production arm, overseeing IP and original entertainment properties. In 2018 Ad Age selected him as Creative Director of the Year. In addition to his work in advertising, Kreher recently debuted his first short film (with director Todd Selby) at the independent Slamdance Film Festival in Utah. In 2015 he published his first book with Adams Media – a collection of cruel Popsicle stick jokes named SchadenFreezers – and created an online comedy series with standup Maria Bamford. Kreher’s long-running creative collaboration with indie rock band Portugal. The Man has resulted in more than 200 million YouTube views and a spot on Thrillist’s Top 25 Music Videos of 2018. He currently lives in Portland with his husband and newborn son.

Roy Lotan

Co-Founder & Creative Director

Roy Lotan is a creative director and co-founder of Any_, the global experience design agency, crafting brands, products and IRL experiences for clients in lifestyle, media, and tech. He is also the co-founder of As Promised Media, publishing a quarterly Levantine culture magazine. Lotan believes in culture as a driver of change in individuals, brands, and societies. In 2017, he launched Any_good, the pro-bono pillar of Any_ where impact meets design for brands focusing on humanitarian efforts. To date, their work has helped crowdfund over $100k and millions of views on social media. Born in Jerusalem, Lotan started his design career in London in 2003 at St. Martin’s college, gained a degree from Bezalel Academy in 2008 and went on to launch his creative consultancy firm in 2009. In 2015, he launched his partnered design agency in NY and LA. Roy takes inspiration from travel and noodles. He believes that everything in our life deserves attention, whether it's a building or bowl of soup.