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International Narrative Competition

North American Premiere

Sweden | 100 MINUTES | Arabic, Bosnian, English, German, Kurdish, Romanian, Swedish, Tamil | English subtitles


Drama, Female Director(s), Female Screenwriter(s)
When the German supermarket chain Superbilly reveals plans to open a new location in Sweden, the community board of Lafors devises a scheme to convince the business to set up shop in their quaint hamlet and, hopefully, revitalize the local economy. Their idea: to make a promotional video showcasing the best their town has to offer. Hoping for a fresh—and cost-effective—solution, the board puts video production duties in the hands of a few local high school students; when they receive hilariously amateurish results, they bring in a professional to finish the job.

But teenage friends Aida and Dana have taken the challenge of broadcasting their town's image to heart. Equipped with cell phone cameras and selfie sticks, they set out to capture their community as they see it and to give a voice to the town's underrepresented members. With wryly observed wit and abundant compassion for her characters, director Gabriela Pichler follows up her debut Eat Sleep Die with this irresistible, charming social comedy that channels the infectious energy of her cast—a mix of professional and non-professional actors—into a multi-layered portrait of a modernizing Sweden.

—Ian Hollander


Directed by Gabriela Pichler

Gabriela Pichler’s first feature, Eat Sleep Die, premiered at the Venice Film Festival and won the Audience Award at the festival’s Film Critics’ Week. Her unconventional mix of wit and social commentary, combined with her eye for brilliant amateur actors, are characteristics that also define her second feature, Amateurs.
Gabriela Pichler
Anna-Maria Kantarius
Jonas Hassen Khemiri, Gabriela Pichler
Johan Lundborg
Gabriela Pichler, Johan Lundborg, Andreas Nilsson
Executive Producers
Mimmi Spång, Rebecka Lafrenz
Film i Väst, Sveriges Television
Sound Editor
Jess Wolfsberg
Production Designer
Elle Oseng
Costume Designer
Sandra Wolterdorf
Casting Director
Archana Khanna
Make-Up Designer
Mattias Tobiasson
Fredrik Dahl, Yara Aliadotter, Zahraa Aldoujaili


Print Source
Petter Mattson
Swedish Film Institute
Stockholm, 11553
Phone: +46 8665 1134
US Sales Contact
Lauren Valmadre
Level K
Frederiksberg, 1850
Phone: +45 3113 9878
Press Contact
Dixon Knox
Cinetic Marketing
New York, NY 10013
Phone: 212 204 7979
International Sales Contact
Lauren Valmadre
Level K
Frederiksberg, 1850
Phone: +45 3113 9878