Building Trust: How to Empower the Global Community as Innovation Accelerates

Katie Couric

Co-Founder, Katie Couric Media

Albert Bourla

Chairman and CEO, Pfizer

Albert Bourla, Chairman and CEO of Pfizer, is committed to building trust because patients must first trust breakthroughs before they can change lives. In a time of change and disruption in healthcare, Pfizer is advancing innovation and working to help patients as they make the best choices about their health. Behind-the-scenes documentaries, podcasts and innovative ways of sharing patient stories are among Pfizer's key strategies for strengthening understanding with patients and other key stakeholders. With a focus on driving scientific and commercial innovation needed for a transformational impact on human health, Dr. Bourla leads Pfizer in its purpose, “Breakthroughs that change patients’ lives.”

One of the preeminent voices in purpose-driven storytelling is award-winning journalist and New York Times best-selling author Katie Couric. Couric recently co-founded Katie Couric Media, a multimedia news and production company on a mission to drive important conversations around today’s biggest issues. In this rousing session, Couric and Dr. Bourla will discuss the power of storytelling and innovation to inspire action, build trust in communities around the globe and move the world forward. 

SPEAKERS: Albert Bourla, Chairman and CEO, Pfizer; Katie Couric, Co-Founder, Katie Couric Media

Tribeca X Partners