“The Unbelievers” profiles individuals who embody Bai’s mission to challenge the status quo and innovate with passion and purpose. The films are part of the brand’s “Unbelieve” campaign, which highlights the origins of Bai and celebrates those who strive to better themselves and their communities by moving beyond the boundaries of the ordinary.
Watch the Films on Bai "Unbelieve" and YouTube
Jessamyn Stanley, Yoga Teacher and Author of “Every Body Yoga” – Jessamyn Stanley is an internationally recognized yoga teacher, award-winning Instagram personality (@mynameisjessamyn) and healthy body image advocate. As a teenager and young woman, Jessamyn struggled to accept her body. Through practicing yoga, she began to realize what her body was capable of and the 29-year-old is now leading a body positivity revolution. She spreads a message of self-love, self-care and positivity that has left a strong impact on her community. Jessamyn has been profiled by a wide range of media, including Good Morning America, TIME, People and more. When she’s not on the road teaching, she lives in Durham, North Carolina.
Directed by Henry Busby
Burnell Colton, Entrepreneur – In the wake of Hurricane Katrina, Burnell Colton returned to the Lower Ninth Ward of New Orleans, a neighborhood listed as a “food desert” by the US government, to open shops and restore the community one small business at a time. Teaching himself the skills he needed to build his own business on a budget, the entrepreneur succeeded in opening several businesses including a grocery store, market, barbershop and laundromat. Colton’s story of “Unbelieving” proves that even in the most hopeless of situations, there are opportunities to build positive change.
Directed by Henry Busby
Don McPherson, Glass Scientist – Great things start from small beginnings, and some begin as fortuitous “accidents.” In 2005, Don McPherson, who has a Ph.D. in Glass Science, discovered that the glasses he had designed for surgeons also did something extraordinary – they allowed color blind people to see color. Defying all odds and the industry’s doubt that anything could be done, McPherson and collaborator Andy Schmeder founded Enchroma, an eyewear company with a mission to change the way the world sees color. By “Unbelieving” the impossible, he has helped his community view the world with a new and improved pair of glasses.
Directed by Sasha Levinson
Stephanie Korey and Jen Rubio, Founders of Away – Stephanie Korey and Jen Rubio set out to reimagine the travel luggage industry by creating a suitcase with the busy traveler in mind. Designing a line of suitcases that came with a TSA-approved lock, unbreakable exterior, four wheels and a built-in USB charging system, the ladies “Unbelieved” that the ultimate travel companion needed to break the bank. The film tells an empowering story of two young female entrepreneurs that have conquered stereotypes and embraced challenges head on.
Directed by Sasha Levinson