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Next-Generation Stories for Next-Generation Platforms

The Founder/CEO of Condition ONE asks if it's possible to use photojournalism, filmmaking and technology to plead for peace and contribute to our future.

Visual imagery can be a powerful medium for truth. The images of napalmed girls screaming by Nick Ut, the street execution of a Vietcong prisoner by Eddie Adams, the shell-shocked soldier by Don McCullin - these iconic images have burned into our collective consciousness as reminders of war's consequences.

But, this visual language is dying. The traditional outlets are collapsing. In the midst of this upheaval, we must invent a new language. Condition ONE combines the power of the still image and storytelling, the emotional engagement of tactile experiences, and the compelling nature of being an active participant in an effort to pioneer a new language that is so immersive, that it will shake viewers out of their numbness to traditional media and provide them a powerful emotional experience. Instead of opening a window to glimpse another world, we are attempting to bring the viewer into that world.

Our early prototype camera uses a Canon DSLR to capture the entire human field of view. It creates a highly distorted circular image. Once that image is projected onto the inside of a dome (image a sphere cut in half), the distortion melts away, giving the viewer a visceral sense that they are in the scene- the traditional frame no longer exists. We have developed a virtual version of this dome for the iPad, which uses the full capabilities of the device. Condition ONE is developing next-generation stories for next-generation platforms.

Through our work we hope to shake people from their indifference to war, and to bridge the disconnect between the realities on the ground and the public consciousness at home. By bearing witness and shedding light on another's pain and despair, we are trying to invoke our humanity and a response to act. Is it possible that war is an archaic and primitive human behavior that society is capable of advancing past? Is it possible that the combination of photojournalism, filmmaking and technology can plead for peace and contribute to this future?


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