Creating an account with gives you access to more features and services, like our weekly newsletter and other special features just for the film community.


Press Release - 2008 Festival Sponsors

CONTACT: Rubenstein Communications, Inc. — Public Relations

Susan Weingram: 212-843-8056,
  Tribeca Enterprises

Tammie Rosen, (212) 941-2003,


» download PDF     






LG Electronics to Showcase New LCD Series at Festival, Snapple to Introduce Newest Beverage, and Others Join to Create Robust Festivalgoer Experience and Underscore Commitment to Filmmaking and the Arts

* * *

New York, NY [April 7, 2008] - The Tribeca Film Festival presented by Founding Sponsor American Express today announced its 2008 Sponsors, a diverse collection of marquis brands, companies and other notable businesses. Their support significantly enhances the Festival experience and plays a role in helping filmmakers reach the widest possible audience, while also proving that the Festival has become a valuable marketing platform for the Sponsors. Now in its seventh year, the Tribeca Film Festival runs from April 23 through May 4, 2008.

“In just a few short years, the Tribeca Film Festival has become a powerful platform for top brands to reach their target audience and support filmmakers,” said Craig Hatkoff, co-founder of Tribeca Film Festival. “The fact that global brands are choosing to launch and showcase major new products at Tribeca underscores our growth and ability to connect brands with filmmakers and film enthusiasts alike.”


Top Brands Feature New Product Offerings

LG Electronics will feature the newest addition to their stylish LCD HDTV line, providing attendees with a rich, high-definition viewing experience at this year’s Festival. LG also supports the filmmakers at this year’s Festival as the main sponsor of the ‘Encounters’ series.

Snapple will present its new line of Snapple Antioxidant Waters as a co-sponsor of the Tribeca Drive-In and will sample the product, which is fortified with antioxidant vitamins, at Tribeca’s Family Festival Street Fair.

Expanding the Festival’s Audience

The 2008 sponsors share Tribeca Film Festival’s commitment to assisting filmmakers reach the broadest possible audience.

American Express, the Festival’s Founding Sponsor, will present a wide variety of videos capturing exclusive events and activities throughout the Festival on enabling Cardmembers and film fans across the country access to director interviews, filmmaker Q&As, red carpet premiers and panel discussions past and present. American Express will be syndicating exclusive content to entertainment, news and film websites to broaden the reach of the Festival experience.

Verizon will bring The Tribeca Film Festival experience to millions of people across the country by offering insider footage to Verizon Wireless V CAST and FiOS TV subscribers. Verizon will create a special series for subscribers featuring behind-the-scenes interviews and other highlights from the festival, providing access to this event. In addition, attendees can sign up for wireless text messaging updates and access the Festival guide on their phone by signing up at at

Yahoo! has created a dedicated Festival microsite located at The microsite offers a guide to independent films, and connects Festival filmmakers to a global audience.

IFC, the Independent Film Channel, will partner with the Tribeca Film Festival to provide extensive, in-depth coverage of the event both on-air and online at, broadening the audience for the filmmakers featured at the Festival.

WNBC 4 New York, the Official Broadcast Sponsor of the Festival, will offer deep coverage of the Festival’s daily happenings, broadcasting to the New York metropolitan area, often from the Festival itself.

Jameson Irish Whiskey is bringing the Tribeca Film Festival experience to airports around the world. Recreating mini movie theatres within major international airports, Jameson Irish Whiskey will give the general public the opportunity to view Tribeca Film Festival highlights as they sample its product.

Creating Valuable On-Site Experiences

Tribeca’s sponsors are supporting the Festival’s dual hubs, TriBeCa and Union Square, by enhancing the experience for both filmmakers and festivalgoers.

American Express will unveil the new American Express Insider Center at the Union Square Ballroom which will give Cardmembers exclusive access to special events including ‘master classes’ spotlighting cinematic themes, roundtable discussions with directors, casts and crew, ‘insider talks’ with film personalities and critics, private short film screenings and an après-theatre lounge where filmmakers, industry insiders and Cardmembers can mingle after an exciting day at the Festival.

Again this year, American Express Information Booths in multiple locations within the Union Square and TriBeCa hubs will provide comprehensive guides to help new attendees navigate the Festival. Additionally, Cardmembers can relax during the Family Festival Street Fair in either of two American Express Breakrooms.

iShares will sponsor a brand new program, Behind the Screens: films and conversations about truth, clarity and responsibility. Behind the Screens offers unique, intimate screenings and discussions with directors and key creatives of Festival films, hosted by a noted industry personality and curated by the Festival.

Target will create the Target-Tribeca Filmmaker Lounge, a dedicated space in which filmmakers, industry and press can enjoy their downtime during the day and can take part in private industry receptions in the evening, including a nighttime performance by Sondre Lerche.

Cadillac will continue to engage filmmakers and audiences alike with The Cadillac Award -- a $25,000 cash prize to the audience choice for best feature film. Tribeca Film Festival and Cadillac collaborate on the TFF Cadillac Lounge, an after-party lounge in which filmmakers, industry members and press will gather to celebrate the premieres of select Festival films. In addition, Cadillac will transport Festival VIPs by providing a fleet of Escalades for filmmakers, artists, jurors, and executives.

L’Oréal Paris will continue its support of filmmakers and film lovers by offering free touch-ups to all Festival VIPs, American Express Cardmembers and filmmakers who visit the American Express Insider Center. The make-up lounge will be housed between the Getty Images photography studio and the TFF Filmmaker Interview Room for guests of the festival to keep up appearances between shoots.

Borough of Manhattan Community College (BMCC) will anchor the Festival’s TriBeCa Hub again, providing the venue for many red carpet screenings, with Brookfield Properties hosting the Tribeca Drive-In at the World Financial Center Plaza.

The New School joins Tribeca as a Signature Sponsor this year opening several venues of its Greenwich Village campus to festivalgoers for screenings, registration and hospitality - key elements of the Festival's Union Square hub.

Within many of these locations and others, festivalgoers will find assorted food and beverage sponsors, including Belvedere Vodka, Chock full o’Nuts coffee and Segafredo espresso, Mouton Cadet, Stella Artois, and ZonePerfect® Nutrition Bars.

Support for the Festival’s Filmmakers, Artists and Musicians

The Tribeca Film Festival recognizes that prizes are an important vehicle by which to support and encourage up and coming talent in their creative endeavors.

Founding Sponsor American Express will continue its tradition of honoring excellence in filmmaking, awarding the winners of the Best New Narrative Filmmaker and Best New Documentary Filmmaker categories unrestricted cash prizes totaling $50,000.

Delta Air Lines will host the World Narrative Features Competition Series, awarding to the Best Actor and Best Actress two pairs of International BusinessElite tickets to any of Delta’s destinations worldwide.


The New York State Governor's Office for Motion Picture and Television and The City of New York Mayor's Office of Film, Theatre and Broadcasting equally support films shot/produced in New York, awarding $5,000 respectively to the winner of NY Loves Film – Documentary and Made in New York – Narrative.

L’Oréal Paris will honor the winner of its Women of Worth “Vision” Award with a $15,000 grant for use towards future projects. This award honors a female filmmaker who exemplifies the spirit of L’Oréal’s Women of Worth initiative, which recognizes women who serve their communities, inspire others by example, and demonstrate a commitment to social responsibility.

Target will present the Target Music Maker Award, with an unrestricted $10,000 cash prize, to an up-and-coming musical artist selected by music supervisor Alex Patsavas at Breaking the Band.

Additional 2008 Tribeca Film Festival Sponsors

In 2008, the Tribeca Film Festival enhances its Industry level of sponsorship, designed to provide members of the filmmaking community a more robust program than ever before. Integral partners include Alpha Cine Labs, Brightcove, Devlin Video, Directors Guild of America, Dolby Production Services, Edelman Studios, Kodak Motion Picture Film, Magno Sound and Video, PostWorks, Pump Audio, Qube Cinema, VER - Video Equipment Rentals, Vfinity, with Supporters including Bluebird Express and Shooting People.

Signature Sponsors include: Alfred P. Sloan Foundation, AMC Entertainment, Apple, Borough of Manhattan Community College, Brookfield Properties, Cadillac, Delta Air Lines, iShares, Jameson Irish Whiskey, LG Electronics, Montblanc, The New School, Empire State Development/I Love NY, RR Donnelley, Snapple Antioxidant Water, Target, and Verizon. Signature Media Sponsors include: Bloomberg, IFC, WNBC 4 New York, The New York Times, Telemundo 47, Vanity Fair, and Yahoo!.

Friends of the Festival include: AKA, ASCAP, Belvedere vodka, Chanel, Chock Full o’Nuts, Crumpler, Lower Manhattan Development Corporation/U.S. Department of Housing and Urban Development, L’Oréal Paris, City of New York Mayor’s Office of Film Theatre and Broadcasting, Mouton Cadet, Stella Artois, Tenjune and ZonePerfect® Nutrition Bars. Media Friends of the Festival include: 101.9 RXP, Daily Variety, Getty Images, Ogilvy/BIG, Radio Disney AM 1560, Screen International, The Hollywood Reporter, and Time Out New York.

About Tribeca Film Festival
Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of lower Manhattan through an annual celebration of film, music and culture. The Festival’s mission focuses on assisting filmmakers to reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promoting New York City as a major filmmaking center.

Since its founding, the Festival has attracted over two million attendees from the US and abroad and has generated more than $425 million in economic activity for New York City.

About the 2008 Festival Sponsors
As Founding Sponsor of the Tribeca Film Festival, American Express is committed to supporting the Festival, offering benefits that enhance the festival-going experience, and bringing business and energy to Downtown Manhattan & New York City communities.

The Festival is pleased to announce the return of its Signature Sponsors: Alfred P. Sloan Foundation, AMC Entertainment, Apple, Bloomberg, Brookfield Properties, Cadillac, Delta Air Lines, Empire State Development/I Love New York, Jameson Irish Whiskey, Montblanc, NBC4HD, RR Donnelley, The New York Times, Target, Telemundo 47, Vanity Fair, Verizon and Yahoo!.

The Tribeca Film Festival is also honored to welcome the following new Signature Sponsors: BMCC, IFC, iShares, LG Electronics, The New School and Snapple.

Film stills for the 2008 Tribeca Film Festival are available at If you are not an media user yet, please register using the following referral code: 2604.

# # #


What you need to know today