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Directed by Gabriela Pichler
FEATURE NARRATIVE 100 Minutes North American Premiere
When the German supermarket chain Superbilly reveals plans to open a new location in Sweden, the community board of Lafors devises a scheme to convince the business to set up shop in their quaint hamlet and, hopefully, revitalize the local economy. Their idea: to make a promotional video showcasing the best their town has to offer. Hoping for a fresh—and cost-effective—solution, the board puts video production duties in the hands of a few local high school students; when they receive hilariously amateurish results, they bring in a professional to finish the job.

But teenage friends Aida and Dana have taken the challenge of broadcasting their town's image to heart. Equipped with cell phone cameras and selfie sticks, they set out to capture their community as they see it and to give a voice to the town's underrepresented members. With wryly observed wit and abundant compassion for her characters, director Gabriela Pichler follows up her debut Eat Sleep Die with this irresistible, charming social comedy that channels the infectious energy of her cast—a mix of professional and non-professional actors—into a multi-layered portrait of a modernizing Sweden.

—Ian Hollander
Drama, Female Director(s), Female Screenwriter(s)
About the Director(s)
Gabriela Pichler’s first feature, Eat Sleep Die, premiered at the Venice Film Festival and won the Audience Award at the festival’s Film Critics’ Week. Her unconventional mix of wit and social commentary, combined with her eye for brilliant amateur actors, are characteristics that also define her second feature, Amateurs.

Film Info
  • Section:
    International Narrative Competition
  • Year:
  • Length:
    100 minutes
  • Language:
    Arabic, Bosnian, English, German, Kurdish, Romanian, Swedish, Tamil
  • Country:
  • Premiere:
    North American
  • Connect:
Cast & Credits
  • Production Designer:
    Elle Oseng
  • Make-Up Designer:
    Mattias Tobiasson
  • Producer:
    Anna-Maria Kantarius
  • Costume Designer:
    Sandra Wolterdorf
  • Casting Director:
    Archana Khanna
  • Sound Editor :
    Jess Wolfsberg
  • Cinematographer:
    Johan Lundborg
  • Cast:
    Fredrik Dahl, Yara Aliadotter, Zahraa Aldoujaili
  • Director:
    Gabriela Pichler
  • Editors:
    Gabriela Pichler, Johan Lundborg, Andreas Nilsson
  • Executive Producers:
    Mimmi Spång, Rebecka Lafrenz
  • Screenwriters:
    Jonas Hassen Khemiri, Gabriela Pichler
  • Co-Producers:
    Film i Väst, Sveriges Television

  • Print Source
    Petter Mattson
    Swedish Film Institute
    Stockholm, 11553
    Phone: +46 8665 1134
  • Press Contact
    Dixon Knox
    Cinetic Marketing
    New York, NY 10013
    Phone: 212 204 7979
  • International Sales Contact
    Lauren Valmadre
    Level K
    Frederiksberg, 1850
    Phone: +45 3113 9878
  • US Sales Contact
    Lauren Valmadre
    Level K
    Frederiksberg, 1850
    Phone: +45 3113 9878


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