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Directed by Christina Voros
FEATURE DOCUMENTARY 95 Minutes World Premiere
In 2004, Frida Giannini joined the House of Gucci to spearhead women’s accessories. Her first line, inspired by ’60s floral, may have been critically polarizing but later became a huge commercial success. Two years later, her modern vision and exceptional talent propelled her to the post of creative director. Now the leading force behind one of fashion’s biggest brands, Giannini’s humble demeanor and distinct vision have transformed a new era for Gucci.

Director/cinematographer Christina Voros (Kink) follows Giannini for one year, taking us behind the scenes for an honest and meditative portrait of an artist at work in a global and commercial context. As Giannini returns to the brand’s Florentine roots and focuses on sensuality, sophistication, craftsmanship and youth, Voros’s assured direction generates stunning sequences and insights into the fashion world and creative process. From Cinecittà to a casting call of young male models, the journey of Giannini is as intriguing and engrossing as the final unveilings on the catwalk.

—Genna Terranova
Female Director(s), Documentary
About the Director(s)
CHRISTINA VOROS was raised in Cambridge, Massachusetts, and graduated from NYU’s Tisch School of the Arts. Recognized by Filmmaker Magazine as one of the “25 New Faces of Independent Film,” her credits include The Ladies, 127 Hours: An Extraordinary View and Kink, which premiered at the 2013 Sundance Film Festival. She is based in Brooklyn.

Film Info
  • Section:
  • Year:
  • Length:
    95 minutes
  • Language:
    English, Italian
  • Country:
  • Premiere:
Cast & Credits
  • Editor:
    Filippo Conz
  • Producer:
    James Franco, Miles Levy, Vince Jolivette, Christina Voros
  • Director:
    Christina Voros
  • Composer:
    Adam James Sherlock
  • Associate Producer:
    Franco Basaglia, Peter Cairns, Zero Russell
  • Cinematographer:
    Christina Voros
  • Executive Producer:
    James Franco
  • Colorist:
    Eyal Dimant
  • Sound Recordist:
    Monica Salazar
  • Associate Editor:
    Keith Davis, Sara Shaw
  • Camera Operator:
    Peter Cairns
  • Music Supervisor:
    Brian Jones

  • International Sales Contact
    Josh Braun
    New York, NY 10013
    Phone: 917 687 3111
  • US Sales Contact
    Dan Braun
    New York, NY 10013
    Phone: 212 625 1410
  • Print Source
    Christina Voros
    Migrant Turtle Films
    Brooklyn, 11216
    Phone: 617 501 6595
  • US Sales Contact
    Josh Braun
    New York, NY 10013
    Phone: 917 687 3111
  • International Sales Contact
    Dan Braun
    New York, NY 10013
    Phone: 212 625 1410
  • Press Contact
    Alice Zou
    DDA Public Relations
    Los Angeles, 90069
    Phone: 310 205 4868


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