An up-close-and-personal look inside the life of Brooklyn basketball prodigy Sebastian Telfair as he decides whether or not to leap from high school to the NBA, Through the Fire is more than just a sports documentary. It's also the story of the starmaking industry in America, and how the lure of riches and fame exert their magnetic pull on the Chosen One, and those who surround him. Telfair was a middling NBA prospect at best-a 5'10" runt who couldn't shoot and was expected to have trouble with the physical demands of even the less rigorous collegiate game. But he had good genes (his cousin is current Knicks point guard Stephon Marbury) and a backstory straight out of central casting: Coney Island product, flashy ballhandler, winning smile, dominant high school player. As a result, he became a first-round draft pick, an instant millionaire and the inspiration for an eponymous line of footwear. Through the Fire trains its lens on Telfair as he undergoes that transformation. Along the way, we meet a lot of hangers-on and questionable characters: Telfair's high school coaches openly exult at the volume of run-off "bling" they'll be able to reap after he signs with a pro team. A middle-aged white sneaker company executive gushes about the "street cred" that "urban ballers" like Telfair bring to his shoe-selling enterprise. For better or worse, they're all players in the sports starmaking pageant that didn't begin with Sebastian Telfair-and won't end with his success or failure in the NBA.

Jonathan Hock is an eight-time Emmy Award winning producer, director, writer and editor. Over the course of his 25 years in television and film, Hock's hundreds of credits have ranged from primetime network programming to independent fiction and nonfiction film. Most recently, Hock wrote and directed the feature-length documentary "The Lost Son of Havana," filmed on location in Cuba. The film's executive producers were the Farrelly Brothers, and "Lost Son" premiered at the 2009 Tribeca Film Festival, where television rights were acquired by ESPN for an August 2009 broadcast and DVD/digital release in September.