Tribeca Film Festival Announces Sponsor Line Up for 2010 Festival

FOR IMMEDIATE RELEASE

Festival Attracts Over 58 Top-Tier Brands and Welcomes New Partners Including LG Electronics USA, Polaroid, smartwater, Caesars Atlantic City, and Time Warner Cable, Among Others

Top Brands and Media Companies Feature Product Offerings, Expand the Festival's Audience, and Support the Festival's Filmmakers

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New York, NY [April 19, 2010]– Tribeca Film Festival, one of the leading film festivals, today announced the A-List festival sponsorship line up for the 2010 Festival. Led by Founding Partner American Express, the 2010 sponsors are a diverse group of brands and organizations that are dedicated to supporting the Festival, filmmakers and the community. The ninth Tribeca Film Festival runs from April 21 - May 2 in New York City.

The Tribeca Film Festival allows companies an opportunity to create and implement integrated campaigns designed to reach and impact the hundreds of thousands of Festival-goers in New York and the millions nationally through Tribeca’s media partnerships. The Festival’s marketing platform has opened doors for a variety of top brands, ranging from financial companies, consumer electronics, real estate, luxury retail, telecommunications, airlines, and consumer packaged goods, among others. Brands such as LG, Polaroid, and Caesars Atlantic City have signed on with the Festival this year to build marketing programs that connect with passionate film fans.

Adam Sloan, Executive Vice President of Tribeca Enterprises said, "Tribeca Film Festival is a world class marketing platform and we are delighted to offer our partners the ideal environment to reach and engage their target audiences.  Through custom experiences and innovative marketing and media extensions, Tribeca’s partners have the opportunity to engage filmmakers, the entertainment industry and consumers alike.”

Sponsors play an integral role by supporting the Festival’s infrastructure, enhancing the Festival-goer’s experience and making possible many of the services provided to filmmakers during the Festival. Despite the current economic climate, Tribeca is humbled by the return of many of our past sponsors, along with the addition of several of the world's leading corporations and brands. The 2010 Tribeca Film Festival sponsors include:

Founding Partner:
American Express

Signature Sponsors:
The Tribeca Film Festival is honored to welcome the following new Signature Sponsors: Caesars Atlantic City, LG Electronics USA, Stolichnaya Vodka, and Time Warner Cable.

Returning Signature Sponsors include: Alfred P. Sloan Foundation, Apple, Brookfield, Borough of Manhattan Community College (BMCC), Delta Air Lines, Heineken USA, and RR Donnelley. Returning Signature Media Sponsors include Bloomberg,
NBC 4 New York, NCM Media Networks, New York Nonstop, The New York Times, Vanity Fair and Youtube.

Friends of the Festival:
Accenture, AT&T, B.R. Guest Restaurants, CHANEL, Crumpler, The City of New York Mayor's Office of Film, Theatre and Broadcasting, M·A·C, MOFILM, Polaroid, and smartwater. Media Friends of the Festival include 101.9 RXP, Getty Images, The Hollywood Reporter, Ogilvy & Mather, Radio Disney AM 1560, Screen International, Time Out New York.

In 2010, the Tribeca Film Festival will provide members of the filmmaking community a robust program through its Industry sponsorships. Integral partners include Alpha Cine Labs, Broadway Video Digital Media, Company 3, Directors Guild of America, Dolby Production Services, Kodak Motion Picture Film, Magno Film/Sound/Video, Panavision NY, and SAP, with Supporters AKA Hotel Residences, Aveníu Brands, Babelgum, CA, Collective, Ebel, Illy Caffé North America, Inc., North Carolina Film Office, The Palm Restaurant - Tribeca, ScatterTunes, Shooting People, Smyth - A Thompson Hotel, Variety, and W Hollywood Hotel and Residences.

“The generous support of our partners helps to make the Festival a reality, and we’ve worked very hard to create partnerships for 2010 that will enhance everyone’s Festival experience,” said Jon Patricof, Chief Operating Officer of Tribeca Enterprises.

About the Tribeca Film Festival:
Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture.

The Festival’s mission is to help filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors. 

The Tribeca Festival has screened over 1100 films from over 80 countries since its first festival in 2002. Since its founding, it has attracted an international audience of more than 2.3 million attendees and has generated an estimated $600 million in economic activity for New York City.

Founding & Signature Sponsors
As Founding Sponsor of the Tribeca Film Festival, American Express is committed to supporting the Festival and the art of film making, bringing business and energy to New York City and offering Cardmembers and festival-goers the opportunity to enjoy the best of storytelling through film.

The Festival is pleased to announce the return of its Signature Sponsors: Alfred P. Sloan Foundation, Apple, Bloomberg, Brookfield, Borough of Manhattan Community College (BMCC), Delta Air Lines, Heineken USA, NBC 4 New York, NCM Media Networks, New York Nonstop, The New York Times, RR Donnelley, and Vanity Fair.  The Tribeca Film Festival is also honored to welcome the following new Signature Sponsors:  Caesars Atlantic City, LG Electronics USA, Stolichnaya Vodka, Time Warner Cable, and YouTube.

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Tammie Rosen
Tribeca Enterprises
(212) 941-2003
trosen@tribecaenterprises.com