Tools of the Trade:
Alternative Distribution, Marketing 2.0, and Beyond
Every filmmaker is looking for an audience. With the emergence of innovative and widely successful strategies such as marketing on Facebook or digitally distributing on YouTube, the old studio-driven business model of film distribution and marketing has been turned on its head. There are now multiple ways that filmmakers can control what happens to their film once they've made it, so how do they come up with the best formula for success? Does one size fit all?
Tuesday, April 28, 2:00 pm
@SVA Theater (333 West 23rd Street), Theater 2
This panel will explore a number of key marketing and distribution strategies available to both short and feature filmmakers. Panelists include 42West partner Cynthia Swartz; You Tube Entertainment Marketing Manager Sara Pollack; filmmaker and Festival alum Jon Reiss (Bomb It, TFF’07); David Fenkel, Partner, Oscilloscope Pictures; Ryan Werner, IFC Films, Vice President, Theatrical & Home Entertainment Marketing; and Geoff Gilmore, Chief Creative Officer of Tribeca Enterprises. Moderated by The Hollywood Reporter’s Steven Zeitchik.
This event is FREE! No ticket required.
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Sponsored by
The Hollywood Reporter
(Untitled):
A Case Study for Digital Workflow
With today's quickly evolving technology, choosing the best resources and workflow for your project can be a challenge. Decisions made months prior to principal photography will impact the post-production process, back-end costs, and ultimately, the success of your production. In this case study, Panavision and Merge Creative Media will review the workflow employed on the feature film (Untitled), directed by Jonathan Parker and starring Adam Goldberg and Marley Shelton.
Wednesday, April 29, 2:00 pm
@SVA Theater (333 West 23rd Street), Theater 2
This panel will explore the process from acquisition on the Panavision Genesis® camera system all the way through the end of the post process. Panelists include Svetlana Cvetko (Untitled)'s director of photography; Gavin Rosenberg and Jeremy Evans from Merge Creative; and Chris Konash and John Fishburn from Panavision.
This event is FREE! No ticket required.
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Sponsored by
Panavision
Film: A Matter of Choice
Most directors and cinematographers who shoot on film will tell you that nothing is more satisfying than the sound of the stock running through the camera gate or the sight of light pushed through film at 24 frames per second. But really, it is all about the image and how that image will live on celluloid. Whether they’re using 35mm or Super 16mm, filmmakers have a certain aesthetic in mind when they choose to shoot on film.
Thursday, April 30, 2:00 pm
@SVA Theater (333 West 23rd Street), Theater 2
This discussion features TFF '09 filmmakers Damien Chazelle (Guy and Madeline On a Park Bench), Julio DePietro (The Good Guy), and Bette Gordon (Handsome Harry, Variety), and cinematographers Stuart Dryburgh (Oscar®-nominated for The Piano) and Fred Elmes (Blue Velvet, The Ice Storm), and producer and former TFF juror Christine Vachon (Killer Films). Moderated by American Cinematographer's Patricia Thomson.
This event is FREE! No ticket required.
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Sponsored by
Kodak
